Luke - Digipack

Evaluation Question 1 (Music video) Becky

Our main inspiration for our music video was the music video of the new fame film. The main idea was the having various dance sequences involved to create this performing arts theme. We had to be careful because all the ideas we had was very similar to the ideas already in the fame video. So i then had this idea of having a dance group but having them all postioned on a modern statue in a park and then having some sort of street dance music . We found that this idea would be vey hard to do as it would require alot of technical dancing and neither of us have the skills to do it, as we couldnt find a piece of music that you could do it with that had lip syncing in it, so the whole music video would have been all about the dancing. We dont have a narrative attatched to our music video, its more of a represntation of teenage students having fun and playing around. Another one of our main inspirations was the new tv seires "glee". This tv programme represents the same sort of message we have in our video. Its about a group of teenagers at a school and they all join a "glee club" where they do various performances, preparing to compete in regionals. When thinking about which song to do we looked into alot of the "glee" songs as they were very upbeat and suitable to our genre. In the end we used one of their songs "halo/walking on sunshine". As it met our genre and the type of music video we wanted to do, which was to start off with a build up of music to the climax and up beat part of the song.

I expanded this concept by changing the colours around.

Ideas

I had this idea of her stood under this rain cloud. Which in reality rain clouds are seen as dull and grey, but I wanted the picture to have the contrast.

More drawing ideas

On this drawing idea "Danielle" aka. Hannah would be perched on the flower. I thought that i would be able to play around with the effects on photoshop as well to make the contrasts between the cartoony type back ground with a clear picture of Hannah .

process of making the cd cover

My original idea was to draw the back ground taking inspirtaion from the lily allen album cover how the back ground was graphically drawn then a picture of lily photoshopped onto it. So i started drawing up a few different ideas. I thought about including things like fairy tale castle and quite playful as this relates to the knid of fun and up beat kind of artist we have chosen to do. These are my first rough ideas I started with. On this one i would take a picture of her with her arms up sliding down the slide. Also by using this cartoon playful back ground it relates to the kind of target audience we would have like young teens to teens. I wanted it to include lots of colour again to compliment the fun and exciting artist.

Ancilary Products

Becky and I have decided to go solo with our Ancilary products. The reason for this is because we have comnpletely different ideas. Becky is going for the more creative cover, yet I am going for the more basic and simple one. As much as I love the creative and detailed album covers like Paloma Faith and Lily Allen, I just think that the kind of artist Danielle is, she wouldn't have such an outgoing cd cover. She has just came from a girl group, so this is the first time she has had a solo album, so it would be more discreet and simple.

Album cover ideas

We thought as another possible idea for our album cover, something similar to this. So we would take a picture of "Hannah" and then photoshop it onto a picture of a fairtale background or something really happy and bright to match the genre of her music. This is a good example of a where they have photoshoped the photo onto a cartoon back ground. The sort of things that we would like to include in our background picture would be sunshine, very disney , and playful things.

Album Cover & Digipack

In our audience profile, we have stated that Danielle Jacques has just left a girl group called 'Sexy Sarah' who had 3 number 1 singles, which means they must of been very well known, and very liked as a group. Danielle has decided to go solo, which means she needs to really hit the music buisness like a storm!

This situation has happened many times within the industry. Robbie Williams left Take That. Mutya Beuna left the sugababes, and even Cheryl Cole with Girls Aloud. Each of these artists needed an album which focussed intially on them.

All of these images focuss very much on the singer. This is what we need to do with Danielle Jacques album cover. I particually like Mutya Buena's album. There are two reasons. I love the title 'Real Girl'. The sugababes have always had a lot of stick in the music buisness, because of the line up changes, which have made them look like 'bitches' and have always had stories making out that none of the group get along. The title of the album naturalises all of this. It is as if she is saying, 'This is the real me'. I think that in her situation, this is exactly what she needed. The second thing I love about this album cover is how natural she looks. If you googled her, you woould see, her hair is always done over the top, she wears way to much makeup and has an extreme amount of piercings on her face. All of this has been stripped back to go with the 'Real Girl' look.

Filming Evaluation

Last week we filmed our music video. This footage is so much better than our draft footage. We filmed on the Tuesday night in the main hall, and had organised Miss Sutton, who operates the stage lighting, to set the stage lights for us. This was for 2 reasons. Firstly to make it look like a stage school, because that is the type of 'look' we are looking for, and secondly to actually light the stage and to make the video itself look proffesional. We also got all of our actresses/dancers in a proper costume. Each of them wore a white top with black leggins and black socks, apart from the Main girl, who wore a pink top, black leggins and ugg boots. The pink was very light, but it still made a difference to what she was wearing and made her stand out infront of the other 3 girls.

Danielle Jacques

Danielle Jacques is the new ‘best thing!’ She comes straight from the girl group ‘Sexy Sarah’ which included band members; Charlotte Haige, Stacey Bashmore and Hayley Carr who had 3 number 1 singles, including ‘I bet ya’, ‘Talking ‘bout me’ and their debut single ‘Straight’. Their first album, ’Three’s a Charm’ rocketed to the number 1 spot in the album charts and stayed their for a record breaking 8 weeks! After having immediate success with their first album, they later realised their second album, “Sweet & Sour” which reached the top 40 album chart but was not a successful as the first. After one sell out tour, the girls decided to let their success rest for a while and when coming back with their third album “Girls with their hairbrush”, the British public had forgotten about them. Here, Danielle takes the music business solo, with her debut solo album “Back For More” and her debut solo single “Halo/Walking on Sunshine"

Group Issues

For the second time now, I have been left alone to do our work in Media. Both times, there have been no reason why Becky wasn't at school. I have adressed the issue before to make our group an easier enviroment to work in. I have been left alone to , put the video on a disk, ancillary research and to blog about the editing process.

Editing

I have just finished the editing stage of our process. Even though me and Becky have been working as a pair, I feel like I have done the majority of the work. I edited mostly by myself and Becky had little imput in to the task.

The editing stage of the draft went really well. Even though some of our shots are no where near as good as we want them to be in our final music video, I have complete faith that we will be able to ammend these shots. For example when we use Stop Motion Stills, the setting of the images need to be exactly the same because otherwise the effect doesn't work.

As well has having a storyboard, we are also going to have a shot list of the different shots we are going to have because we actually need even more of a variation of shots.

Research album covers

This one is slightly different to the other one as it is a face shot instead of a full picture. You still get the idea that she is a solo artist. This also shows her personality and represents her type of music. By using the fire effect on her sun glasses and her brightly coloured lip stick. This again has contrasting colours with her brightly coloured hair and lip stick and then the black/ dark blue around her. I feel that having a closeup image of just her face can be very itence and invasive but by her having her glasses on it keeps that back.

Filming

Over the half term week, I didn't have much to blog about. I found that actually the main thing left to do was filming. Organising filming alone, turned out to be much harder than I ever imagined.

We originally had the idea of having 6 people in our video. One girl, being the main focus. Obviously we needed a time to film which suited every person. The plan was to film the week we got back after half term but unfortunately we could find no day which fitted everyones needs. Instead of this, we filmed the following saturday, and had planned to film the tuesday afterwards. This was film with all of our actors.

Filming on the saturday went as bad as it possibly could. The camera we used was playing up and then the tape we were using ran out of room. All the shots we had done kept resetting themselves so after 2 hours of filming, we had no shots. This was possibly the worst thing that could of happened.

It is now tuesday morning as I am typing this. We have arranged to film from 2:30pm til 5:00 tonight. We are planning on doing both interior and exterior shots. We have booked the main hall, with tierd seating out, so that we can use in there to film and have also planned out a good time to film the exterior shots when there will be less people around getting into the shots.

I shall let you know what goes on Mr Blogger!

Saturday filming

We organised to film on saturday with 4 dancers. We came across a few problems such as one of the dancers was late and we didnt have much time to do it anyway. Then the tape messed up so we are unsure if we had actually recorded any footage. The positive that came out of this was that were had staged quite a few of the outside shots with the dancers, so when we come to do it next time the dancers will no what do to and we wont have to teach it them again. As a result of this we have arranged to film in our free last lesson as well as after school.

Organising filming

We have found that organising when to do the filming has been really hard as we have 6 dancers and luke and myself to work around, where there at least two days when all the dancers can make it. We have been unable to get all the dancers on both days so we are just going to use less dancers on the outside shots. We will only do this for the draft as it is only the draft and a simple problem to fix, that doesnt make much difference. But for the real one we will use 6 dancers and make sure we have organsised well in advanced when we are going to meet. This time we have organised two days where one day we will do the outside shots and the other day we will do the inside shots. This will work better as we wont be having to switch between settings.

Storyboard for Our Music Video

http://www.slideshare.net/lukey990/storyboard-5608304#

Researching album covers

I think this is a brilliant album cover because it relates to "Diana Vickers" and her personality, it also relates to the type of "cutesie" music style she does. I find this visually good to look at by there being a huge contrast with the back ground being in black and white. Then her name is highlighted by the splash of colour. Again this is a solo artist so they have used the main picture of her. Which is what we think we are going to do for ours.

Album cover research

As we are having just one girl solo artist we were thinking of having a picture of her of on the album cover, similar to this. I also like the background of this as its quite different and adds something to just having a picture of her. Again i would like like to do this having different artistic things going on in the back ground, which also relates to the singer and their music and style. I like the fact that she has not just got a piture that she is smiling in, she is doing any edgy facile expression and bodily position. This is alot more interesting to look at and more professional looking.

Album Cover Inspiration

Album cover

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These are some album covers which I like taken from the music industry. In some respect, I like the polished effect of the girls like Leona Lewis and Whitney Houston and on other side I like the comedy and more unusual type of covers like Lily Allen, Lady Gaga and Paloma Faith.

Representation

For part of one of our practical lessons, we explored with Mr Nicole the key concepts of a music video. This was helpful for me because now I know exactly what I need to think about and to take into consideration whilst creating my video.

The type of things we could be representing in our video is; Gender, Sexuality, Age & Wealth.

What are your key features represented as? This can include; Settings & Characters etc.
How are they represented this way? This can include Mis en scene, costume, make up, props, lighting, setting, sound and music.
What will be the Audience reaction and what do you want them to feel. What is the target audience? Why does it appeal to the target audience?
Genre of the music and song. Is the representation reconisable? Is it a stereotype? Have we challenged to typical steroytype?

Costume - Luke's Ideas

Costume formediamusicvideo

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This is the type of thing that I see us having in our music video. For the first half, I have already stated that we are going to have the dancers in our video wear what they want, because that would be what they would wear anyway, which gives it a realistic feel. I would also like them to make sure that it is comfortable to dance in, and if possible to maybe even wear dance clothes. Seeing as they are all dancers, in and outside of school, this should not be a problem.

Dance studio

We were thinking of having a few short clips, almost flashes of the main girl dancing in the dance studio. This would add variation to the shots and make it more interesting with more going on. We would put these in before the music kicked in, so it showed her either having some sort of flash back or just her thoughts. Aswell as adding to our narrative in the video, this also gives us another setting to use and opens us up to even more camera shots and angles. For example, we could have the camera shooting in the mirror, and having the shot as the reflection. Another idea could be having the camera shooting as the mirror, as if the camera is inside the mirror.

Stage lighting

Lighting is going to be a key thing in our music video as from researching different music videos i have noticed that the lighting has made that difference between it looking professional and not. So as we are going to set our first scene on a stage we want to make use of the stage lighting as it will be appropriate for the scene and also will look professional. For scenes where we don't want to use stage lighting, we could still have the stage lights on, but not over the top. So in theory, they will be very simple lights for simply light up the area which we will be filming in, as apposed to using spotlights and different coloured lights. For our side we were hoping on the day we chose to do it , it will be sunny if its not it wont be to bad. Another thing we need to worry about when we are doing outside we need to be careful we don't do it to late as this time of year it gets darker sooner, so we will have to plan this carefully. We also need to be careful because if we do a clip when its in the evening and slightly darker and then the next day we do one in midday when its brighter we need to be careful of the continuity.

Stereo

At the start of the music video we want there to be a clip of a stereo and then some one recognising the the song. Then probably the girl that will be lip syncing will go over to it and turn it up. We want this is on the instrumental bit at the start then as she turns around and in time witht the music she starts to sing. Just after this i would like a panning shot across the stage.
The type of stero is actually more important in this shot than what people would think. The reason for this is because it needs to be the type of stero in which young people would have, to fit in with our sterotypical image, and the music playing on it, has to link in to the people we see in the video, again something they would actually listen to, to add to our stereotypical image of these kids.

Costume

The image we have got when the song turns into "walking on sunshine" we would like the dancers to wear yellow rain macs an umbrella we would live to get all the same costume. For example having all the same coats and umbrellas. We would like them to wear this when they are crossing a zebra crossing so the bright colours contrast with the black and white zebra crossing. In this scene as well we were thinking of having a reverse shot, so they walk forward and then it reverses them walking back. So this would be set outside. The costume links in to the 'cheesyness' of the song and the characters which we are portraying in the video. The costume adds to the mis en scene in the video. At the start of the video we would like them to be in their own clothes. This is because that is what they would actually wear, which makes the image more realistic for the 'Halo' part of the song.

25 Word Pitch

25 word pitch

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Our Song

After weeks of research and looking around, the time has finally come. Me and Becky, have decided our song!



This song has been an idea for a while now, but we needed to make sure we have a clear idea for the video. What's our idea, I hear you say, You'll have to wait for the pitch!

Researching differernt songs

When researching i came across this song and the thought of a compleletly different idea of quite an sketcy video. Having a group of freinds around town and going to up to the public doing different and silly things. I would also have walking scenes which are sped up i think this would fit in well with the song as its quite an up beat song. We didnt chose this song because we thought we prefered the other song and had more inspiration for the other one. I thought we could have a few clips of the dancers going up to the public, showing that they are having fun. As the structure will be, at the start it will be building up so serious at the start and then when "walking on sunshine" starts playing we want to show the dancers having fun. So this would be something to add to make it seem like the kids are having fun.

Researching differernt songs

We talked about the different beats of the a song that we wanted and when in the music video we want it. So for example we wanted the beat to be quiet and slower pace at the beginnning. Thats why i liked this song i like the begining intro and the way it builds up. The reason why we didnt want this is because the beat after the first bit was very similar and all the way throgh and not up beat enough for us.

Music Ideas

When love takes over - Kelly Rowland

I really like this song, and I think that the beat in the chorus would work really well in the type of idea that we have. I can imagine that we would start off with a group of teenagers bored and then put a cd on and start singing to it. The idea that the beat would get carried on through everyone would work well with this song because it starts off slow and then builds up. It also has a beat which we could choreograph to which would allow us to have alot of dancing in, which would give us plenty of action in our video. The narrative would not necessarily link to the song, but with the narrative we would have, that wouldn't matter. Towards the end of the song, the beat slows down and then slowly starts to build up again which would allow us to maybe do some clips in slow motion. We would need one main girl to focus on in the video to make sure that we have someone who could lip sync to the song.

Hot & Cold - Katy Perry

Another song we really looked at was Hot & Cold by Katy Perry. This song is a bit of a different genre that anything else we have looked at because it is completely a pop song. The main thing I liked about this song was the beat in the chorus, and the fact that it wasn't just the chorus that had a noticeable beat in but the whole song. I think that if we were to use this song then we would have to make sure we had a narrative that actually fitted in with song because otherwise the lyrics of the song, which clearly have a narrative behind them, would be lost.

Right to the Start - Keisha Mair - Written by Luke Denny

This is a song which I wrote myself and had a good friend, Keisha to sing it for me. She goes to a music college and was given the backing track by one of her colleagues. We considered doing this song because it would mean I wouldn't have to worry about rights for the song because I own the lyrics and Keisha owns the backing track. Although it would take that element out of the way, we would have to come up with a completely new idea for the music video because it would not fit in with the 'teenagers being bored' idea. My idea for a music video for this would be to have the whole video focused on Keisha and a lad who would be around the same age as her. The video would centre around their past relationship and Keisha singing to him because they have broke up. This would be easily made, and the fact the would only be focusing on two people would make the production go smoother.

Standing Ovation - Becky Orton - Written by Luke Denny

This is another song which I wrote the lyrics for and Becky Orton, another good friend, created a melody to it and accompanied the song with her guitar. This is a completely different genre to what we have already looked at because it is accompanied by a guitar and not an actual backing track which has its pros and cons. A pro to this would be that we wouldn't have to worry about lip syncing, because Becky would be playing the guitar and singing the song which means it would be recorded live. A con to this would be that there would be then little we could do with a video. We could base the song on the stage in the hall, which would then go with the narrative of the song as the song is based on a 'Standing Ovation' which links to the theatre and a stage. Although I would of loved to use this song, someone in the previous year has used Becky, and it has not been successful because the genre of music she does, doesn't work with the type of video we are trying to create.

Moodboard

Here is a moodboard with ideas of Set & Costume.

Mood boards

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Audience Profile

For our music video, we need to have sombody in mind who we are making our video for. It will be for people ages around 12 - 21. Our main person we are aiming for is 17 year old Lois.

Audience Profile Sheet Music Video

Luke - Busted Evaluation - Post Production

The final stage of creating the busted music video is the post production stage. This comes after all of the filming has been done. Again, we split up into groups and all edited the footage to see who would come up with the best edited version of the video. I edited the first third of the video and Abbi and Emma, working together, edited the rest. This allowed us to each do our own fair share of editing so we all got a chance to do it and contribute to the video. This stage is the stage which I have always found hardest and we actually realised we had one shot missing. From this I have learnt that I need to make sure that in my coursework I film each and every shot more than once to make sure each one has been done and that there is enough to edit.

Luke - Busted Evaluation - Production

After the pre production stage of the busted remake video, came the stage where we had to film the video. As the weather was nice on the first lesson of filming we decided to get straight on with the exterior shots because it could never be guarenteed that the weather would be decent on the next lesson. We each took our own 10 seconds to direct and then whoever wasn't in the shot, in this case it was Becky, who was playing Miss Mickenzie, would film the shots. We filmed some of the shots more than once so we had more footage to edit because then we could make the continuity continuis throughout the video. From this stage of the process I learnt that when the weather is how it is needed in your video that you must take advantage of that because when you next come to film the shot the weather could be different and the coninuity of the video would suffer. I also learnt that if you are working with someone else, which I am, then you can also share the load of directing and filming and take it in turns so you each get the most you can out of both exercises.

Luke - Busted Evaluation - Pre Production

Before producing, directing and filming our busted remake video. We split into pairs or groups of three and all took 10 seconds of the music video each to create a storyboard for. We watched the video about 5 times to make sure we knew it well. We then created our sections for the storyboard and brought it all together read to film the video in sequences the next lesson. From doing this it made me remember how much detail was needed in a storyboard. Literally, each second of the video needs to be storyboarded to make sure the final product comes out exactly how it is needed to be. When we initially split up to make different sectiongs of the storyboard, I didn't think it would work aswell because there would be many different visions in the film, but it takes off the stress of doing a whole storyboard, and works perfectly fine. Because I am working with someone else for this project, we could possibly do half the storyboard each to take some of the pressure from each of us. I have got alot out of this exercise because now I know there will be different soloutions in going about making the storyboard for our video and I have realised just how much detail is needed.

Busted Storyboard

Busted Storyboard 13 c 2010

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Busted Video - Risk Assessment

Before being able to start filming our video we had to carry out a risk assessment for when we are filming. The following risk assessment is what we used.

Falls (Crew & Equipment)
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons at risk: Cast & Crew
Precautions: Minimise hazards. Keep equipment away & safe

Temporay Structures
Answer: No

Tripping Hazards
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons at risk: Cast & Crew
Precautions: Minimise hazards and keep equipment away & safe

Vehicles
Answer: Yes
Severity: High
Likelihood: Medium
Persons at risk: Everyone
Precautions: Always be aware or find somewhere more suitable for the exterior shots

Special Effects
Answer: No

Weapons
Answer: No

Burns from Lighting
Answer: No

Busted Video - Cast

After decided on the props etc for our Busted re make video, we needed to decide on a cast for the video. The three boys who played the band members had to be able to lip sync to the music. So we chose people who did well and felt comfortable in the lip syncing activity.

The Cast for the video was as follows;

Miss Mackenzie - Becky
Charlie - Josh
Matt - Jack
James - Dan
Walking by Girls - Danni & Katie
Smiling girl - Luke (To add comedy to the video)
Focus shot on girl Dancing - Emma

Busted Video - Props

After watching the busted video several times, we made a list of props that we needed. This was so that everything seen in the busted video, would be seen in ours. We then all said what we could bring in from the list so that the burden didn't fall on just one person.
The Props list included;

• School Books
• Pencils/Pens
• Guitars
• Board & Board Pen
• Paper
• School Uniform & ties etc
• Projector & Youtube clip
• Costume for the teacher included a pencil skirt & high heels
• Tables/Chairs to add to the mis en scene for the classroom
• Cars to add in mis en scene if we use a carpark for exterior shots

Music Video Analysis

This video is Whitney Houstons 'I wanna dance with somebody'. The first thing that strikes us to this video is the song itself because it is upbeat and fast, which grabs attention to the viewer. This video would be easy to re create because a lot of it, the singer is standing in front of different backgrounds miming to the song. She interacts with what else is going on in the scene. It is a really simple music video because her voice is the main focus point in the video. We would not use the same idea for our video because it is too simple, and there is not much range in the camera shots. Whitney Houston at the time this video was made was at the height of her fame, so she never had to have big budgets to sell her music videos because she was always a big name in the music industry. If we were to create a video which is similiar we would not need a big budget to be able to recreate a similiar effect. Back in her day, Whitney would of been someone people admired so they use 'The Male Gaze' here to create attention towards her. This is something which we would be able to create but it would depend alot on who was in our music video.






This video is from the new fame film, and is the title song of the movie by Nautri Naughton. This video is exactly the type of thing we have in mind for our music video. The video is set in a typical performing arts school and in the streets of new york. It includes many different stereotypes, focussing on performers. Re creating this video would not be that hard because some parts are based in a dance studio, which we know we have one which we could use and the rest is on a street in new york. Obviously we would not be able to use a street in new york but it would be easy to use any street anywhere, to create the same kind of style. As the music of the song starts to build up, the action in the video does too which allows the viewer of the video to get more interested. The narrative in the video is about kids wanting fame, and the song in the video is perfect for that because it is exactly about that. We would like a music video with lots of dancing and action in because it keeps the viewer entertained. Nautri Naughton is also feautred as the object of 'The Male gaze' which as said before, would be something we would be able to create ourselves.

This is a music video by the Artic Monkeys and would be one which would be easy to recreate. Although, it is a video which doesn't inspire me. The reason for this is because it is not to the genre of music I would naturally listen to or the genre of music I would consider doing for my music video. This type of setting for a video would be easy to find a re create. I would describe this video as being 'Random' and that is something I don't like for a video. This is because a video should have a narrative. Our music video will have a very clear narrative which will also hopefully link well to the song which we later decide to do.

Katy Perry - Calafornia Girls